According to Interbrand, brand equity is the interaction of three components: financial performance, the role of the brand in purchasing decisions and brand strength. This approach proves that a...

Parliamentary committees of the Visegrad Group adopted a joint declaration on AI as a tool for economic development on Thursday, November 27. The Visegrád Group’s cooperation in bringing about...

The European Commission adopted the 2026 work programme of the European Innovation Council. It opens funding opportunities worth over €1.4 billion for strategic technologies and scaling up...

A fundamental rearrangement can be observed in the global economy, as previous growth drivers are weakening, while at the same time, all of the major economic areas are struggling with their own...

Career building, business development, negotiation techniques from a different perspective. This spring we began developing our English-language GlobalReady program with Mr. Roberto...

The GSTC MICE Standard (for Venues, Event Organizers, and Events & Exhibitions), known previously as GSTC MICE Criteria, aim to serve as the global sustainability standards for the industry and...

The Grüne Woche exhibition, one of the world’s leading food, agricultural and horticultural trade fairs, will be held again in January 2026. Since its founding in Berlin in 1926, the exhibition has...

Driving innovation, decarbonisation and security for SMEs: a stronger Network in action. Get ready for the Enterprise Europe Network Annual Conference 2025, taking place on 26–28 November at the...